Scale Now Media Audit my monetisation Free audit

Adult monetisation  ·  For publishers

Your traffic is worth more than it pays you.

We connect adult publishers to the best ad networks on the market — and we handle all of it: negotiation, integration, optimisation, payments. You keep your audience. We maximise your revenue.

Free audit · No exclusivity · Your accounts stay yours

Your networks today A single point of contact
Eight ad networks converge into a single report and a single payment. 1 REPORT 1 PAYMENT · 1 CONTACT

Why us

An opaque market, fragmented by design.

Dozens of networks. Terms negotiated on a case-by-case basis. Formats that cannibalise your UX. eCPMs that swing fourfold from one geo to the next. And eight account managers who reply when it suits them.

Network A

Format
Popunder
Payment
NET 30
Threshold
USD 200

Network B

Format
Pre-roll
Payment
Twice monthly
Threshold
EUR 100

Network C

Format
Display 300×250
Payment
NET 15
Threshold
USD 500

Network D

Format
Native
Payment
Weekly
Threshold
USD 50

Network E

Format
Interstitial
Payment
NET 45
Threshold
USD 1,000

Network F

Format
Push
Payment
NET 30
Threshold
USD 250

Network G

Format
Mobile banner
Payment
Monthly
Threshold
USD 100

Network H

Format
Outstream video
Payment
NET 60
Threshold
EUR 300
A desk covered with laptops, a phone and cables, seen from above.
Your Monday morning

8 dashboards. 8 currencies and 8 thresholds. 8 payment cycles. 8 people to chase.
After us: one report, one payment, one contact.

An engineer reviewing infrastructure in a data centre corridor.

Behind the numbers

An eCPM is not a market price. It is the result of a negotiation — and of who is doing the negotiating.

Method

What we do, and when.

Not another marketplace. A partner who takes the work off your hands — and who is judged on one thing only: what you actually bank at the end of the month.

Week 1

Inventory audit

We map your traffic: volumes, geos, devices, formats in place, current eCPMs per placement, fill rates, losses to ad blockers. You leave with your numbers — whether you work with us or not.

Weeks 2 — 3

Network selection and negotiation

We pick the strongest networks for each format and each geo, and we negotiate your terms at the scale of our whole portfolio — not at the scale of your single site. The terms we win stay yours.

Weeks 3 — 4

Integration and waterfall

One clean integration, tested on your environments. Waterfall and floors set per geo and per format. No format goes live without your sign-off: your UX is not an adjustment variable.

Ongoing

eCPM optimisation

Continuous arbitrage between networks, floor tuning, testing of new formats and new buyers, replacement of networks that slip. The market moves every week; so does your waterfall.

Every month

Consolidated reporting and payment

One readable report, broken down by site, format and geo. One payment — we collect from the networks, we absorb their delays and their thresholds, and you get paid on a fixed date.


Three people working through figures around a table.

The people

You will always be talking to a person.

No ticket queue, no chatbot, no account manager who changes every quarter. You get one named contact who knows your inventory, your geos and your floors — and who answers when fill rate drops on a Sunday night.

We take on the number of publishers we can genuinely optimise, and no more. An aggregator that cannot name your top three placements from memory is not optimising anything.


The demonstration

Same inventory, four networks, four prices.

This is where your revenue is decided: not in traffic volume, but in which network wins each placement, in each geo. Nobody can make that call by hand, every day, across eight dashboards.

Spread of eCPMs across networks for the same placement
Placement  /  Geo Network A Network B Network C Network D Spread
Popunder — Tier 1 2.103.951.802.60 ×2.2
Pre-roll — Tier 1 14.209.6011.057.40 ×1.9
Display 300×250 — Tier 2 0.420.550.980.61 ×2.3
Native — Tier 1 1.150.901.402.05 ×2.3
Push — Tier 3 0.310.120.080.19 ×3.9

Illustrative figures, in eCPM (revenue per 1,000 impressions), shown to convey the scale of the spread — not a rate card. Your real numbers depend on your inventory, your geo mix and your traffic quality: the audit gives you those.


Our commitments

What you never give up.

Your audience stays yours

We do not resell your traffic, we do not arbitrage it elsewhere, and we place nothing on your site without sign-off. We monetise what you built — we do not take it over.

No exclusivity

Keep whichever networks you want to keep. We work on what you hand us, and you can walk away whenever you like — no exit clause, no penalty.

We are paid on performance

Our fee is indexed to what we bring in for you. If we do not grow your revenue, we have no reason to be here — and you have no reason to pay us.

Paid on a fixed date

We absorb the NET 30 to NET 60 delays, the minimum thresholds and the network currencies. You are paid on a fixed date, in one transfer, in your currency.


The formats we cover

Popunder Pre-roll & outstream Display Native Push Interstitial Video bar RTB & header bidding Direct deals

Premium networks and specialist adult ad networks, selected and arbitraged on the performance we actually measure on your inventory — never on the commercial deals we hold with them.


Frequently asked

The questions we get before signing.

Do I have to give you exclusivity on my inventory?
No. Hand us one site, one format, one geo, or all of it. Many publishers start with a single placement so they can compare our results against their own over the same period. That is the most honest way to judge us, and we recommend it.
Who owns the network accounts?
Your call. Either you keep your accounts and we run them for you, or we operate through our own and you sign a single contract — ours. Either way, the terms we negotiate follow you if you leave.
How do you get paid?
On performance: a share of the ad revenue we generate for you. No subscription, no setup fee, no invoice if the revenue is not there. The exact terms are set case by case, after the audit, based on volume and scope.
Will you degrade my users' experience?
No format goes live without your explicit sign-off. Aggressive monetisation lifts eCPM in the short term and destroys retention — and therefore revenue — in the medium term. We optimise revenue per visitor over time, not revenue per page view this month.
How quickly do we see an effect?
The audit takes a week. Integration, two to three more. The first arbitrage gains show up within the first full cycle; the optimisation itself never stops — the market changes every week.
Do you work with non-adult sites?
Our expertise, our deals and our networks are specific to the adult ecosystem — which is exactly what moves your eCPMs. We stay on that ground.

Free audit

Tell us what you monetise today.

We come back to you within 48 hours with a first read on your inventory: what is properly valued, what is not, and the gap we believe we can close.

  • Free, and no commitment on your side
  • No data passed to any third party
  • Reply within 48 working hours
Or email us directly contact@scalenowmedialtd.com

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